Privacy Policy

Privacy Policy

is committed to safeguarding your privacy. Contact us at if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Table of Contents

  1. Definitions used in this Policy
  2. Data protection principles we follow
  3. What rights do you have regarding your Personal Data
  4. What Personal Data we gather about you
  5. How we use your Personal Data
  6. Who else has access to your Personal Data
  7. How we secure your data
  8. Information about cookies
  9. Contact information


Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.

Data Protection Principles

We promise to follow the following data protection principles:

  • Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
  • Processing is limited to the purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
  • Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than needed.
  • We will do our best to ensure the accuracy of data.
  • We will do our best to ensure the integrity and confidentiality of data.

Data Subject’s rights

The Data Subject has the following rights:

  1. Right to information – meaning you have to right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained and why and by whom it is processed.
  2. Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered.
  3. Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
  4. Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
  6. Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
  7. Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another.
  9. Right to lodge a complaint – in the event that we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled please contact us.
  10. Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
  11. Right to withdraw consent – you have the right withdraw any given consent for Processing of your Personal Data.

Data we gather

Information you have provided us with
This might be your e-mail address, name, billing address, home address etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and e-mail address.

nformation automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.

Information from our partners
We gather information from our trusted partners with confirmation that they have legal grounds to share that information with us. This is either information you have provided them directly with or that they have gathered about you on other legal grounds. See the list of our partners here.

Publicly available information
We might gather information about you that is publicly available.

How we use your Personal Data

We use your Personal Data in order to:

  • provide our service to you. This includes for example registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.
  • enhance your customer experience;
  • fulfil an obligation under law or contract;

We use your Personal Data on legitimate grounds and/or with your Consent.

On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:

  • to identify you;
  • to provide you a service or to send/offer you a product;
  • to communicate either for sales or invoicing;

On the ground of legitimate interest, we Process your Personal Data for the following purposes:

  • to send you personalized offers* (from us and/or our carefully selected partners);
  • to administer and analyse our client base (purchasing behaviour and history) in order to improve the quality, variety, and availability of products/ services offered/provided;
  • to conduct questionnaires concerning client satisfaction;

As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behaviour to be our legitimate interest.

With your consent we Process your Personal Data for the following purposes:

  • to send you newsletters and campaign offers (from us and/or our carefully selected partners);
  • for other purposes we have asked your consent for;

We Process your Personal Data in order to fulfil obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymise Personal Data gathered and to use any such data. We will use data outside the scope of this Policy only when it is anonymised. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than [TODO]

We might process your Personal Data for additional purposes that are not mentioned here, but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:

  • the link between purposes, context and nature of Personal Data is suitable for further Processing;
  • the further Processing would not harm your interests and
  • there would be appropriate safeguard for Processing.

We will inform you of any further Processing and purposes.

Who else can access your Personal Data

We do not share your Personal Data with strangers. Personal Data about you is in some cases provided to our trusted partners in order to either make providing the service to you possible or to enhance your customer experience. We share your data with:

Our processing partners:

  • Google

Our business partners:

  • AdService Media A/S

Connected third parties:

  • Google
  • AdService Media A/S

We only work with Processing partners who are able to ensure adequate level of protection to your Personal Data. We disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.

How we secure your data

We do our best to keep your Personal Data safe.  We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. We monitor our systems for possible vulnerabilities and attacks.[TODO] – describe additional security measures.

Even though we try our best we can not guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.


We do not intend to collect or knowingly collect information from children. We do not target children with our services.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalise and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalised features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – these cookies are used to track the use and performance of our website and services
  • Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Contact Information

Supervisory Authority

Changes to this Privacy Policy

We reserve the right to make change to this Privacy Policy.
Last modification was made .


Cookie- og privatlivspolitik

Hvordan anvendes der cookies på anvender eller kan anvende cookies til følgende formål: Teknisk funktionalitet, så vi kan huske dine præferencer. Trafikmåling, så vi ved hvor mange, der besøger vores site. Annonceafvikling, så vi kan styre, hvor ofte samme annonce vises til den samme bruger og registrere hvor mange, der klikker på en annonce. Adfærdsbaseret individuelt målrettet annoncering, så vi kan vise de annoncer, som vi formoder, er mest relevante for den besøgende.


  1. Ejeroplysninger
    1.1 Dataansvarlig
    2. Hvad er Cookies
    2.1 Så lang tid opbevares cookies
    2.2 Sådan slettes cookies
    2.3 Sådan undgås cookies?
    2.4. Hvad cookies bruges til på
    2.5 Google Analytics (trafikmåling)
    2.6 Annoncenetværk
    3. Brug af personoplysninger
    3.1 Kontakt vedr. personoplysninger
    3.2 Beskyttelse af personoplysninger
  2. Ejeroplysninger ejes af Jumi ApS (Se pkt. 3.1 for kontaktoplysninger).

1.1 Dataansvarlig for persondata

Jumi ApS er ansvarlig for persondata, behandling og opbevaring af disse.

  1. Hvad er Cookies

En cookie er en lille tekstfil som lagres på den besøgendes computer, tablet eller anden mobil enhed via den internetbrowser der anvendes. Det tekniske formål med en cookie er at kunne genkende den besøgende. Der bliver ikke lagret eller gemt personlige oplysninger i cookies på Jumis website. De kan ikke indeholde virus eller anden form for skadelig software – såkaldt malware.

2.1 Så lang tid opbevares cookies

Cookies som bliver gemt på den besøgendes computer, tablet eller anden mobil enhed slettes automatisk efter et vist antal måneder. Hver gang siten bliver genbesøgt fornys de.

2.2 Sådan slettes cookies

Cookies kan slettes på den besøgendes computer. Ved at følge dette link oplyses hvordan: 

2.3 Sådan undgås cookies?

Cookies kan undgås. Ved at følge dette link oplyses hvordan:

2.4 Hvad cookies bruges til på anvender cookies til at føre statistik over antallet af brugere. Oplysninger om køn, alder, geografi og interesser kan anvendes til at forbedre brugeroplevelsen samt målrette indhold og eventuel annoncering.

2.5 Google Analytics (trafikmåling)

Jumi følger trafikken og aktiviteten tæt. Til brug for det anvendes jeg cookies fra Google Analytics. Cookies fra Google Analytics kan fravælges. Læs her:

2.6 Annoncenetværk

Jumi anvender annoncer og henviser til forskellige annoncenetværk. Blandt andet:

  • AdService Media A/S
  • Google AdSense

Det er muligt at fravælge at indgå i en række af forskellige annoncenetværk. Find oplysninger og listen her:

  1. Brug af personoplysninger afgiver aldrig personoplysninger til tredjepart, men mindre den besøgende selv udtrykkeligt har givet tilsagn til indsamler aldrig personoplysninger uden at den besøgende selv har disse oplysninger ved registrering, køb eller deltagelse i en undersøgelse og lignende. Eksempel på indsamlede oplysninger kan være: navn, adresse, postnummer, e-mail, køn, alder, interesser, holdninger og kendskab til forskellige emner. Personoplysninger anvendes til at gennemføre det køb eller den service, som oplysningerne er indsamlet i forbindelse med. Oplysninger kan derudover anvendes til at få større kendskab til den besøgende og øvrige besøgende af websiten. Denne brug kan bl.a. omfatte undersøgelser og analyser, der er rettet mod en forbedring af’s produkter, tjenester og teknologier samt visning af indhold og reklamer, der er tilpasset den besøgendes interesser og hobbyer.

3.1 Kontakt vedr. personoplysninger

Hvis du ønsker adgang til de oplysninger, som er registreret om dig via, skal du rette henvendelse til:

Jumi ApS
Hvis du mener at der er registreret forkerte data, eller hvis du har andre indsigelser, kan du rette henvendelse samme sted. Du har altid mulighed for at få at vide hvilke informationer der er registreret om dig, og du kan selvfølgelig gøre indsigelse mod en registrering. følger reglerne i Persondataloven.

3.2 Beskyttelse af personoplysninger

Ifølge persondataloven skal de besøgendes personlige oplysninger opbevares sikkert og fortroligt. gemmer eventuelle personlige oplysninger på computere med begrænset adgang, som er placeret i kontrollerede faciliteter.’s sikkerhedsforanstaltninger kontrolleres løbende for at afgøre, om de lagrede data håndteres forsvarligt. Personlige oplysninger afgives på eget ansvar af besøgende og brugere af

Inspiration til cookie- og  privatlivspolitik: Frit stillet til rådighed af